What we can learn from world cup winners, England Cricket World Cup Winners, Cricket World Cup, Wimbledon, Netball World Cup, Women's Football World Cup, train to win, winners, uk business awards, top UK award agency, August The Awards Consultancy, Donna O'Toole, How to Win Awards
Credit: Sky News - England's cricket World Cup winners hailed heroes as they celebrate historic victory.

We’ve been treated to a number of fantastic National sporting competitions over the last couple of weeks; the Women’s World Cup in France, Wimbledon, the British Grand Prix, the Netball World Cup in Liverpool, and the Cricket World Cup hosted on home turf which came to an astonishing climax when England fought through 50 overs and a Super Over to win!

Even if you aren’t into sports, you can’t help but get caught up in the atmosphere, the excitement of getting through each stage, and the nervousness of your national team being in a final.

Winning a huge competition is so euphoric – seeing your team lift the trophy, and the sheer happiness on everyone’s faces – there’s nothing like it for building morale and motivating everybody to keep working hard.

Now, you may not be able to win the World Cup, but you CAN be the winner of your industry.


Just as an athlete must be fit, healthy and ready to compete, your business must be ‘fit’ to enter and compete in the biggest awards for your industry.

Athletes have to be dedicated, train and adapt constantly to their competition if they want to stay on top. Winning business awards needs the same mindset.

If your business is…

  • Growing
  • Innovating to stay ahead
  • Disrupting your industry
  • Championing outstanding customer experience
  • Providing excellent employee experience
  • Delivering exceptional growth
  • Supporting the community

… And you have the results to back up your achievements, you will be in a good position to win key industry awards.


Winning awards isn’t easy, it takes time, effort and preparing the nominations often falls on the shoulders of someone who already has plenty of work to do, and may not have the skills needed to write a winning award entry.

This is your time to get in training to win the awards you enter!

If you have a particular award in mind that you really want, then a good place to start, is by looking at last year’s category winners. Some award websites even provide case studies from previous winners and other resources you can use. You can also read our award-winning advice here.

Entering awards may even be an entirely new venture for your business, and you don't know where to start. That’s where our bespoke, world-first training course comes in.

You can get access to all the awards templates, example answers, and materials we use to train our own team of awards writers with our online How to Win Awards masterclass, which includes;

  • How to choose the awards and categories you are most likely to win and create your awards strategy
  • How to develop your USP and create your story
  • How to write a bullet-proof nomination with our unique methods
  • Techniques to improve ALL your written communication
  • How to create compelling evidence and support materials
  • How to create a powerful presentation and impress the judges with a winning awards pitch
  • And finally, how to raise your profile and profits with a Press Release and Social Media strategy

Do you prefer to learn in a classroom environment? August CEO and top UK Awards Expert Donna O’Toole can teach you and your team everything you need to know to win, with training tailored specifically to your business during a fun and highly valuable training day at your offices.


Our goal is to help you win valuable business awards that will help your business to grow.

So if you’re ready to start winning awards and would like to find out more about our services, contact us today for your free, honest, no-obligation awards consultation call.

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