The Secret to Writing Winning Entries: Showcasing the Hero

The Secret to Writing Winning Entries: Showcasing the Hero

I previously shared our techniques for becoming the ‘guide’ when it comes to creating engaging award entries. But here’s another position you can take, depending on your business, and the award… This time it’s the ‘Hero’ – because secretly, just like Bonnie (Tyler), judges are on the lookout for entries that resonate on a personal…

The Great British Entrepreneur Awards 2024 now open
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The Great British Entrepreneur Awards 2024 now open

Entries for the Great British Entrepreneur Awards (GBEA) are now open. Sponsored by Allica Bank, these awards recognise the achievements of outstanding and innovative entrepreneurs from all industry sectors. The awards were founded by Francesca James in 2012, in that time she has established a thriving community with over 50,000 entrepreneurs, including Steven Bartlett, Tej…

International Women’s Day 2024: Recognising Women in Business Through the Power of Awards
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International Women’s Day 2024: Recognising Women in Business Through the Power of Awards

It was a real pleasure to speak at the International Women’s Day event held by City Girl Network event at PLATF9RM in Brighton last week. One of the insights I shared was the need for more women to be recognised for their achievements. The 80/20 split in favour of men being nominated for awards in…

City Girl Network: International Women’s Day

City Girl Network: International Women’s Day

8 March 2024 | 09:00 – 17:00 GMTPLATF9RM Brighton, PLATF9RM Hove Spend International Women’s Day at this conference-style all-day event hosted by the City Girl Network. Open to all genders, this event features bitesize learning and training sessions, extensive networking opportunities, a delicious healthy lunch, and a coworking day pass to help you shape the…

Why Showing Love to Your Customers is the Key to Winning Big

Why Showing Love to Your Customers is the Key to Winning Big

In today’s fiercely competitive market, customer experience (CX) isn’t just a buzzword—it’s the cornerstone of business success. As an international judge, I have seen firsthand how companies that go the extra mile in showing love to their customers don’t just retain loyalty; they turn customers into vocal advocates. But how do you turn this dedication…

The Secret Weapon of B2B Award Entries: Becoming Your Client’s Guide

The Secret Weapon of B2B Award Entries: Becoming Your Client’s Guide

There are many different techniques that we apply to award entries to make them stand out, but one secret weapon I love for B2B companies is identifying how they have become their client’s ‘Guide’. In every adventure story, we focus on the hero, but in awards, the guide also plays a crucial role. Why? Because…

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