Join our exclusive 5-star awards training programme

We're inviting a select group of candidates to learn the blueprint to winning business awards, with personal guidance from international awards judge and bestselling author of WIN! Donna O'Toole.

You will learn everything you need to find, enter and win awards in 2024 and far beyond. Scroll down to see more details and secure your place today.


Join the priority list now to be the first to know when the Awards Accelerator next launches and get exclusive discounts

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Donna lamp 650x650 1
August Recognition Founder & CEO,
Donna O'Toole

You get one shot at each award entry.

Let's make it count…

Work with experience

Your time is too valuable to waste entering awards without knowing if you're doing what it takes to win.

Access our proven award-winning playbook, templates and examples, PLUS expert feedback on the first award entry you write, during the course or up to 6 months afterwards, saving you £795 on our editing service!

Elevate your confidence

Practice makes perfect, and the faster the feedback, the sooner you will be winning.

Enjoy a supportive environment and weekly one-to-one feedback on your work as you discover how to showcase your impact in all your award entries.

Learn skillful storytelling

How do you stand out to judges who have seen it all before and don't know your business?

We will identify what makes you truly unique and which of your achievements to shine a light on to prove you are leading the way and a worthy award-winner.


Winners work with winners

August Awards & Recognition logo - pink on blue

Are you ready to enter and win awards?

Raise your personal or business profile?

Accelerate your brand awareness?

And, grow your business?

This is your exclusive invitation to join our Awards Accelerator™.

Previous attendees have become award-winners within just weeks of attending the Awards Accelerator™

 “Our team were left feeling extremely invigorated by the training! It is crammed full of useful ideas, inspiration and practical skills. We would certainly recommend.

Since completing the awards training, we have felt much more confident in entering awards. The results have been incredible, we’ve won 85% of the awards we’ve entered!”

Verity Calderbank, Stockport Homes Group
Multiple industry award-winner, and overall winner of the British Chambers Awards

Your Winning Awards Accelerator™ Programme

Over the course of 4 weeks, you'll be guided through every step of your award-winning journey.

Including personal one-to-one review sessions…

WK. 1

24th Apr


  • 1pm —3pm GMT

Plan to win!

What are the best awards for you right now, and what impact will winning have on your business?

In week one, we will fast-track your route to awards success by analysing your awards persona, assessing your impact, and revealing what can affect your chances of winning.

Together, we'll plan your personal roadmap to recognition — developing the three vital assets you need to win awards.

WK. 2

1st May


  • 1pm—3pm GMT

Discover your impact

What impact are you really having on your customers, colleagues, and community?

What evidence do you have hiding in your business, and how can you use it to score points in awards?

Develop a valuable tool to gather qualititaive and quantitaive impact to beat your competitors in awards and make writing all your award entries easier.



  • 1:1 coaching

What's your story?

In week two, you can book exclusive one-to-one time with Donna.

In week 2 you can book exclusive 1:1 time with Donna to review your journey so far and guide your next steps.

WK. 3

8th May


  • 1pm—3pm GMT

Write like a pro

What's the secret to writing a winning award entry?

This week we take a deep dive into different award entry structures, learning the secret professional writing techniques that produce irrisistable written entries – all whilst keeping inside the word-count!

You will also discover how to easily design and craft compelling supporting evidence assets that score you even more points.

WK. 4

15th May


  • 1pm—3pm GMT

Pitch perfect

Discover how to use your awards results to get valuable PR opportunities.

This unique awards Pitching and PR session will make sure you get anything you want out of your awards, including media coverage, paid speaking opportunities, partnerships, promotions and more…

Develop all the skills, tools and assets you need to stand out and win when you pitch to the judges in real life. Discover how to elevate your personal brand whilst whipping up a frenzy of valauble marketing activity.



  • 1-2-1 coaching

Stop Press!

In week four, you can book exclusive one-to-one time with Donna.

This is your time to get essential feedback on your award entries so far. Donna will review your award entry and give you the judge's point of view, including what points you would score in a real awards comptition. You can also practice your pitch, perfect your presentation materials, and test your press release.

Who should apply?

Entrepreneurs ready to scale your business and attract valuable attention.

Business leaders who want to recognise teams and reward their achievements.

Individuals responsible for entering awards as part of a PR or marketing strategy.

This course is the perfect solution to:

  • Upskill yourself or your team
  • Grow your confidence and brand awareness
  • Create winning award entries in 2024

No experience is necessary, and unique tools, templates and materials will be provided for you in each class.


  • Exclusive one-to-one feedback and coaching from Donna on all your activities.
  • Recordings of each class. Revisit and practice the methods we use to win awards, again and again.
  • Invited to private Slack channel where resources will be shared weekly, you can ask questions, and test ideas.
  • Our expert feedback on the first award entry you write, during the course or up to 6 months afterwards, saving you £795 on our editing service!

Places for each event are strictly limited and courses will be planned subject to Donna's availability, so reserve your place today to make sure you don't miss out. All courses take place on Zoom and can be accessed from anywhere.


Discover high-impact writing techniques, and the secret methods we use to achieve the highest possible results in awards competitions.

Get awards-ready, by finding the awards and categories that you are most likely to WIN — to give YOUR business the best return, with a measurable injection of growth.

Discover and develop stories in your business that will WIN awards — not just get you on the shortlist. (This will have a significant impact on your sales and marketing, and will improve ALL your written communications).

Get access to FOOLPROOF award-entry writing templates, that increase your chances of winning — by making award entries quicker and easier to write.

Score MAXIMUM points from the judges in every single award entry, and discover how to self-score your entries to ensure success.

Gain exclusive insights into the formulas needed to win the most valuable industry awards for your business — as well as; The Great British Entrepreneur Awards, The King’s Awards for Enterprise, Customer Experience Awards, The Lloyds Bank British Business Excellence Awards, The Learning Awards, The International Business Awards (Stevies) and more!

Accelerate your chances of winning with advanced skills, and professional award-entry writing techniques, that will score you more points than ever before.

Create inspirational, insightful, and impactful entries that both win awards, AND give you new content for your website, blogs, emails and marketing communications.

Discover exactly what it takes to win in a live awards presentation to judges – from content, through to delivery, and answering their questions.

Discover how to maximise your social reach, and amplify your message, by getting the most PR value from every award you enter.

Turn your old or non-winning award entries into WINNING entries — with our unique tried & tested awards-turnaround techniques.

Awards Accelerator™
Alumni Testimonials

Our clients and partners couldn’t be happier with their award-winning results…

“Donna’s masterclass gave me a fantastic insight into what it takes to win awards.

It made me look at entering awards differently and made me approach the process in a new way.

I found the training extremely useful, as this is something that can be carried forward and used on a day-to-day basis.”

Pauline Saunders, Head of Events,
The Learning and Performance Institute

“Thank you so much for the awards training last year.

With the confidence and learning points I took from the day, we have successfully submitted and been awarded the Patient Partnership Quality Mark (PPQM) from The Royal College of Chiropractors, for our clinics in Canary Wharf and London Bridge.

It really feels fantastic to gain an award, so thank you again for everything.”

Hayley Foster, Operations Manager,
The London Wellness Centre

“We haven’t won an award since 2007 but in the last 5 months – we have won 5, including a really prestigious one from the City of London.

So just wanted to say thank you – the course really helped switch the way we thought about entering these and the results speak for themselves!”

Amy Walters, Business Manager,
Bow Lane Dental Group

“The awards training has been one of the most unique, informative, and inspiring days the team have ever completed.

I was really impressed Donna at how you engaged and interacted with my team – you are a real inspiration and a lady bursting with personality.

Keep up the amazing work!”

Andrew Scott, CEO,
Ascot Group and Business Leader Magazine

“Donna’s guidance and advice was invaluable when preparing our submission for a number of awards this year.

She helped us to lay out the detail in a way that ensured judges could clearly see compelling evidence aligned to judging criteria, challenged our thinking and helped us to ensure that nothing was left to chance.

Time spent with Donna is time very well invested!”

Moyra Smith, Strategic Business Manager of multi-award winning Mercuri International

Join our exclusive awards coaching programme

As a selected awards candidate, international awards judge and bestselling author of WIN! Donna O'Toole will work through your award-winning programme, with personal guidance along the way

Coming soon. Summer 2024. Join the priority list now to get exclusive discounts and be the first to know how to join.

Awards are the proof of excellence your customers are looking for