Join our exclusive 5-star awards training programme

We’re inviting a select group of candidates to learn the blueprint to winning business awards, with personal guidance from international awards judge and bestselling author of WIN! Donna O’Toole.

Starting 25th January 2024, and running over 8 weeks, you will learn everything you need to find, enter and win awards in 2024 and far beyond. Scroll down to see more details and book your place today.

Earlybird price £1395+VAT. Places are limited so book now to avoid disappointment.

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Donna lamp 650x650 1
August Recognition Founder & CEO,
Donna O’Toole

You get one shot at each award entry.

Let’s make it count…

Work with experience

Your time is too valuable to waste entering awards without knowing if you’re doing what it takes to win.

Access our proven award-winning playbook, templates and examples, to make the most of your time and compose perfect entries and presentations.

Elevate your confidence

Practice makes perfect, and the faster the feedback, the sooner you will be winning.

Enjoy a supportive environment and weekly one-to-one feedback on your work as you discover how to showcase your impact in all your award entries.

Learn skillful storytelling

How do you stand out to judges who have seen it all before and don’t know your business?

We will identify what makes you truly unique and which of your achievements to shine a light on to prove you are leading the way and a worthy award-winner


Winners work with winners

August Awards & Recognition logo - pink on blue

Are you ready to enter and win awards?

Raise your personal or business profile?

Accelerate your brand awareness?

And, grow your business?

This is your exclusive invitation to join our Awards Accelerator™.

Created and led by the UK’s leading awards expert Donna O’Toole. In this exclusive 8-week live online training programme, you’ll have access to all the professional awards insights, templates, examples, case studies and coaching you need to win the biggest and best awards in your industry.

This exclusive coaching programme will teach you all you need to know to find, enter, and win the awards of your choice in 2024. No experience necessary, and suited to everyone with a thirst for winning, from entrepreneurs to marketing executives…

Previous attendees have become award-winners within just weeks of attending the Awards Accelerator™

 “Our team were left feeling extremely invigorated by the training! It is crammed full of useful ideas, inspiration and practical skills. We would certainly recommend.

Since completing the awards training, we have felt much more confident in entering awards. The results have been incredible, we’ve won 85% of the awards we’ve entered!”

Verity Calderbank, Stockport Homes Group
Multiple industry award-winner, and overall winner of the British Chambers Awards

Your Winning Awards Accelerator™ Programme

Over the course of 8 weeks, you’ll be guided through every step of your award-winning journey.

Including personal one-to-one reviews at each stage…


25th Jan


  • 10am —12pm

Plan to win!

What are the best awards for you right now, and what impact will winning have on your business?

In week one, we will fast-track your route to awards success by analysing your awards persona, assessing your impact, and revealing what can affect your chances of winning.

Together, we’ll plan your personal roadmap to recognition — developing the three vital assets you need to win awards.


1st Feb


  • 1-2-1 meeting

What’s your story?

In week two, you can book exclusive one-to-one time with Donna.

Review and feedback session on your three key assets from module one: Awards Strategy, Win Theme, and Award Entry Case Study.


8th Feb


  • 10am—12pm

Discover your impact

What impact are you really having on your customers, colleagues, and community?

What evidence do you have hiding in your business, and how can you use it to score points in awards?

Develop a valuable tool to gather qualititaive and quantitaive impact to benchmark against your competitors and make writing award entries easier.


15th Feb


  • 1-2-1 meeting

Prove your success

In week four, you can book exclusive one-to-one time with Donna.

Review and feedback session on your three key assets from module two: Awards Evidence, Impact Results, and your Who Wins When You Win campaign.


22nd Feb


  • 10am—12pm

Write like a pro

What’s the secret to writing a winning award entry?

This week we take a deep dive into different award entry structures, developing your knowledge and sharing professional writing techniques that produce irrisistable written entries (all whilst keeping inside the word-count).

Craft compelling supporting assets that meet the awards criteria and score you even more points.


29th Feb


  • 1-2-1 meeting

Judgement day

In week six, you can book exclusive one-to-one time with Donna.

Get essential feedback on your key assets from module three: review your award entries so far and get a judge’s score and point of view before you press submit!


7th Mar


  • 10am—12pm

Pitch perfect

Discover how to use your awards results to get new opportunities!

This unique awards pitching and PR session will make sure you get anything you want out of your awards, including media coverage, paid speaking opportunities, promotions and more…

Develop all the skills, tools and assets you need to stand out and win when you face the judges in real life, and elevate your personal brand whilst whipping up a frenzy of valauble marketing activity.


14th Mar


  • 1-2-1 meeting

Stop Press!

In week eight, you can book exclusive one-to-one time with Donna.

Get feedback on your key assets from module four: Practice your pitch to the expert awards judge, perfect your presentation materials, and test your press release.

Who should apply?

Entrepreneurs ready to scale your business and attract valuable attention.

Business leaders who want to recognise teams and reward their achievements.

Individuals responsible for entering awards as part of a PR or marketing strategy.

This course is the perfect solution to:

  • Upskill yourself or your team
  • Grow your confidence and brand awareness
  • Create winning award entries in 2024

No experience is necessary, and all materials will be provided for you in each class.


  • Exclusive one-to-one feedback from Donna, after every activity.
  • Recordings of each class. Revisit and practice the methods we use to win awards, again and again.
  • Invited to private Slack community channel where resources will be shared weekly, you can ask questions, and test ideas
  • Full expert feedback on the first award entry you write, during the course or upto 6 months afterwards.

Places for each event are strictly limited, so register your interest today to get on the priority list.


Discover high-impact writing techniques, and the secret methods we use to achieve the highest possible results in awards competitions.

Get awards-ready, by finding the awards and categories that you are most likely to WIN — to give YOUR business the best return, with a measurable injection of growth.

Discover and develop stories in your business that will WIN awards — not just get you on the shortlist. (This will have a significant impact on your marketing, and can improve ALL your written communications).

Get access to FOOLPROOF award-entry writing templates, that increase your chances of winning — by making award entries quicker and easier to write.

Score MAXIMUM points from the judges in every single award entry, and discover how to self-score your entries to ensure success.

Gain exclusive insights into the formulas needed to win the most valuable industry awards for your business — as well as; The King’s Awards for Enterprise, Customer Experience Awards, The Lloyds Bank British Business Excellence Awards, The Learning Awards, The International Business Awards (Stevies) and more!

Accelerate your chances of winning with advanced skills, and professional award-entry writing techniques, that will score you more points than ever before.

Create inspirational, insightful, and impactful entries that both; win awards, AND give you new content for your website, blogs, emails and marketing communications.

Discover exactly what it takes to win in a live awards presentation to judges – from content, through to delivery, and answering their questions.

Discover how to maximise your social reach, and amplify your message, by getting the most PR value from every award you enter.

Turn your old or non-winning award entries into WINNING entries — with our unique tried & tested awards-turnaround techniques.

Awards Accelerator™
Alumni Testimonials

Our clients and partners couldn’t be happier with their award-winning results…

“Donna’s masterclass gave me a fantastic insight into what it takes to win awards.

It made me look at entering awards differently and made me approach the process in a new way.

I found the training extremely useful, as this is something that can be carried forward and used on a day-to-day basis.”

Pauline Saunders, Head of Events,
The Learning and Performance Institute

“Thank you so much for the awards training last year.

With the confidence and learning points I took from the day, we have successfully submitted and been awarded the Patient Partnership Quality Mark (PPQM) from The Royal College of Chiropractors, for our clinics in Canary Wharf and London Bridge.

It really feels fantastic to gain an award, so thank you again for everything.”

Hayley Foster, Operations Manager,
The London Wellness Centre

“We haven’t won an award since 2007 but in the last 5 months – we have won 5, including a really prestigious one from the City of London.

So just wanted to say thank you – the course really helped switch the way we thought about entering these and the results speak for themselves!”

Amy Walters, Business Manager,
Bow Lane Dental Group

“The awards training has been one of the most unique, informative, and inspiring days the team have ever completed.

I was really impressed Donna at how you engaged and interacted with my team – you are a real inspiration and a lady bursting with personality.

Keep up the amazing work!”

Andrew Scott, CEO,
Ascot Group and Business Leader Magazine

“Donna’s guidance and advice was invaluable when preparing our submission for a number of awards this year.

She helped us to lay out the detail in a way that ensured judges could clearly see compelling evidence aligned to judging criteria, challenged our thinking and helped us to ensure that nothing was left to chance.

Time spent with Donna is time very well invested!”

Moyra Smith, Strategic Business Manager of multi-award winning Mercuri International

Join our exclusive awards coaching programme

As a selected awards candidate, our founder & CEO, Donna O’Toole will work through your award-winning programme, with personal guidance for every stage.

Starting 25th January 2024, and running over 8 weeks, you’ll learn to craft your brand’s nominations, ready for the awards season’s annual opening for entries in Spring 2024.

Earlybird price £1395+VAT.

Places are limited so book now to avoid disappointment.

Awards are the proof of excellence your customers are looking for