If you’re a business leader with a successful award-winning company, or perhaps an entrepreneur who has built an outstanding company from the ground up, then you need to take control of your personal brand and gain some inspirational recognition.
You’ve worked hard in your industry to get to where you are, and your business is thriving. Now you need to shine. That’s where personal branding comes in.
‘Personal branding’ is a term we see being thrown around a lot – but what does it mean?
Just as a company or organisation will have a corporate brand which they portray with a logo, brand colours, tone of voice etc. Your personal brand is how you wish others to see you, and this can be achieved in several ways.
Do you want to get a new job?
Do you want to apply for an important role?
Or maybe you want your profile to stand out positively when you are assessed for an award or personal recognition.
Establishing your own personal brand is essential, and progressive professionals are using it to build reputation and get in front of the right audience – unlocking new opportunities.
HOW TO TEST YOUR CURRENT PERSONAL BRAND
You can quickly test your personal brand, starting by putting for your name into search engines and checking at your social media profiles in “private browsing” mode.
What search terms are appearing?
What images appear?
Whose social profiles are appearing?
Are there any content pages or news articles dominating the search page?
Are these giving the best possible picture of your work and achievements, or is there something missing or misleading?
With the whole world now online, if someone wants to find some information about you, they can simply type in ‘Your name’ and hit search.
It’s vital to control what appears on the first page of Google!
HOW TO ESTABLISH YOUR PERSONAL BRAND
We have successfully helped our clients take control of their personal branding and supported them to achieve inspirational recognition by doing so. We provide expert consultancy, driven by our client’s individual goals, experiences, and values to dominate search engines with positive content.
An obvious place to start is your social media profiles, but this is just a small step to taking control of your personal brand. The real difference is made from the content you share and create.
Your content should always align with your personal views, beliefs, and often the industry in which you operate too. This can be a mixture of video, blogs, opinion pieces and images to make you stand out as an individual as well as good visual assets and profile pieces.
CREATE YOUR PERSONAL BRAND
Getting recognition for your work and ensure that it’s in the public domain is essential to really growing your brand and enhancing your reputation online, and into the ‘real world’.
If you’re a business leader, entrepreneur, or industry expert, you need to get your personal brand up to scratch and that’s where we can help.
With our personal branding services, we will establish your specific needs and create a bespoke personal branding strategy that is unique to you.
Get in touch today and book your free evaluation. You can read one of our personal branding success stories here.
WHAT PEOPLE SAY ABOUT US
“I have been working with Donna over the last few years and I have to say, I have found her to be the consummate professional, always keeping her promises, a great marketer and PR guru.”Neil Skehel, CEO, Awards International
“Donna helped us to understand all the different elements of the Queen’s Award application process. She took the stress away and helped us to see how what we considered business as usual was, in fact, incredibly important to our application.”Simon Murie, CEO, SwimTrek, The Queen’s Awards for Enterprise Winner 2017
“Donna’s masterclass gave me a fantastic insight into what it takes to win awards. I found the training extremely useful, as this is something that can be carried forward and used on a day-to-day basis.”Pauline Saunders, Head of Events, The Learning & Performance Institute
“Donna’s unique skill-set and naturally engaging advice have transcended these award wins, ultimately helping us to identify and shape the USPs of the business, thus influencing our strategy, proposition, and marketing.”Alex Marsh, Close Brothers Retail Finance
“Donna’s guidance and advice was invaluable when preparing our submission for several awards this year. She helped us to lay out the detail in a way that ensured judges could clearly see compelling evidence aligned to judging criteria, challenged our thinking and helped us to ensure that nothing was left to chance. Time spent with Donna is time very well invested!”Moyra Smith, Strategic Business Manager, Mercuri International