Without award organisers, there wouldn’t be awards.
Teams, individuals, and businesses wouldn’t be able to get the recognition they deserve, or have a trophy to say they are the best, without awards.
Why is this important?
External credibility from industry awards programmes helps businesses to win over customers, identifies successful internal projects, and highlights individuals who stand out – generating value for all.
How we can help your awards to be a success
We have years of experience supporting businesses of all shapes and sizes to win a whole host of awards across all industry sectors.
We also have an abundance of experience judging local, national, and international awards, and (lucky for us!) attending awards ceremonies in some incredible venues.
All of this experience means we know exactly how awards programmes work from the inside out. This benefits our clients, as we can offer meaningful recommendations for which awards to enter, and why.
We understand the criteria and requirements. We know exactly what awards the judges want to hear – and how they will mark each entry or presentation.
This experience means we know a good awards programme when we see one!
Successful awards programmes
The things that stand out with successful awards programmes is how user-friendly, easy and straightforward they are to enter — as well as how robust and confidential the judging process is.
Unfortunately, many awards programmes deter entrants with barriers they don’t even realise they are putting up – limiting the number of entries they receive, and the overall profitability of their event.
Just some of these barriers are:
- Website design/user experience
- Entry form structure and format
- Category selection
- Judging criteria
- Presentation procedures
- Registration process
- Cost of entry
- Entrants’ return on investment
- And much more!
And, a big problem for awards organisers is knowing how many people have thought about entering their awards, but have been put off at some point in the process.
Or, worse, have had a difficult experience and won’t be coming back!
Knowing how to optimise your awards programme to build a good reputation, get more entries (and good quality ones at that), can be difficult without a truly objective market view, and that’s where we can help.
Do you want to improve your awards programme?
We are in the unique position of understanding awards from an entrant’s standpoint and a judge’s perspective.
We act as an expert consultancy to awards organisers across the country to give their programme the head start or transformation it needs to be a great success.
Every award programme needs a robust, clear strategy to succeed. Areas we analyse and improve include:
- Awards purpose and ethos – engaging your audience to want YOUR award
- Award entry structure – maximising your entries with our tried and tested format
- Awards categories – making attractive, current choices that people want to win
- Timelines and communications – optimising your programme from start to finish
- Problem-solving – removing barriers to entry that you didn’t know even existed
- Delivering support for entrants – adding value to improve entrant’s experience
- Awards judging process – providing robust and fair guidelines for success
- Awards ceremony – using industry insights to make your ceremony stand out
- Awards insights – how to stand out in a busy awards marketplace
Whether you are launching a new award or want to improve an existing programme, let us help you create a complete strategy for your awards programme to achieve the success it deserves.
What people say about us
“I have been working with Donna over the last few years and I have to say, I have found her to be the consummate professional, always keeping her promises, a great marketer and PR guru.”Neil Skehel, Ceo, Awards International
“Donna helped us to understand all the different elements of the Queen’s Award application process. She took the stress away and helped us to see how what we considered business as usual was, in fact, incredibly important to our application.”Simon Murie, CEO, SwimTrek, The Queen’s Awards for Enterprise Winner 2017
“Donna’s masterclass gave me a fantastic insight into what it takes to win awards. I found the training extremely useful, as this is something that can be carried forward and used on a day-to-day basis.”Pauline Saunders, Head of Events, The Learning & Performance Institute
“Donna’s unique skill-set and naturally engaging advice have transcended these award wins, ultimately helping us to identify and shape the USPs of the business, thus influencing our strategy, proposition, and marketing.”Alex Marsh, Close Brothers Retail Finance
“Donna’s guidance and advice was invaluable when preparing our submission for several awards this year. She helped us to lay out the detail in a way that ensured judges could clearly see compelling evidence aligned to judging criteria, challenged our thinking and helped us to ensure that nothing was left to chance. Time spent with Donna is time very well invested!”Moyra Smith, Strategic Business Manager, Mercuri International
Our other awards services
Awards strategy planning
Awards entry writing
Upcoming courses and events
OUR AWARDS SUCCESSES
Some of the awards that have recognised our client’s great work and entries: