UK Customer Experience Awards 2021
UK Customer Experience Awards 2021

Entries are now being accepted for the UK Customer Experience Awards – one of the most highly regarded customer experience awards for both B2B and B2C businesses. These annual awards represent the ‘biggest celebration of customer experience in the UK', and winning can be a real springboard to future success.

The entry process has two stages: a written entry, followed by a presentation for those shortlisted.

A total of 23 categories can be entered in 2021, including ‘Customer Experience for SMEs', ‘Learning and Development' and ‘Customer-Centric Culture'.

As with many awards this year, there is a particular emphasis on recognising the efforts of businesses affected by the pandemic. Specific categories have been added, such as ‘Customer Experience in the Crisis' and ‘Employee Experience in the Crisis'.


The full list of categories are below:

  • Customers at the heart of everything™
  • Customer Experience in the Crisis
  • Customer-Centric Culture
  • Employee Experience in the Crisis
  • Best Use of Insight and Feedback
  • B2B Customer Experience
  • Customer Experience for SMEs
  • Digital Transformation
  • Business Change and Transformation
  • Outsourcing
  • Contact Centre - Large
  • Contact Centre - Small
  • Financial Services
  • Best Use of Technology
  • Best Customer Service
  • Learning and Development
  • Diversity and Inclusion
  • Vulnerability
  • Health and Wellbeing – Customers and Employees
  • CX in the Community
  • CX Team of the Year
  • CX Professional of the Year
  • CX Leader of the Year


Entries Open: NOW
Early Bird Deadline: Saturday 21st May
Final Deadline: Friday 25th June
Awards Finals: Thursday 7th October
Awards Ceremony: Thursday 14th October

All businesses can take advantage of the Early Bird deadline by entering before 21 May 2021 to secure a discounted rate of just £349 per entry (saving £100) and £179 per additional entry (saving £50).

Click here for more information on the UK Customer Experience Awards.


August CEO, Donna O’Toole, caught up with the CEO of Awards International, Neil Skehel, about this year's awards in more detail on her Winning Awards podcast.

Listen now to discover:

  • How you can benefit from being involved in the UK Customer Experience Awards
  • How the awards will work in 2021
  • What we can look forward to at the 2021 awards ceremony

Good luck if you decide to enter the UKCXA this year!

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