Kaizen Ticketing case study

Kaizen Ticketing was founded in 2014 by former semi-professional footballer and ticketing expert, David Lynam, who is disrupting the football ticketing industry and winning huge awards along the way!

David Lynam Kaizen Ticketing

Disrupting an Industry

Drawing upon his extensive industry experience from organisations such as The Football Association, he set about developing his own ticketing platform with the aim of offering a more user-friendly and cost-effective solution – initially for smaller football clubs at non-league level.

By providing a quicker, more secure, more scalable and more practical solution to traditional paper ticketing, David’s vision was to use Kaizen to help small clubs grow and raise their profile.

David also spotted the opportunity for clubs to cross-sell other core products such as memberships, hospitality, merchandise, and even car parking in a single transaction for maximum ease.

Kaizen Case Study image 1

An Award-Winning Journey

Step 1: Identifying Awards Goals

David came to us wanting to raise Kaizen's profile, take the business to the next level and to win new customers – especially those higher up the football league system. He was keen for Kaizen to win industry awards and gain valuable recognition.

Our team met with him to analyse the business' achievements to date and investigate what was truly making them different from their competitors.

We discussed Kaizen's awards goals in detail before delivering a strategic approach, outlining the awards and categories, with timelines and budgets, that would help them to achieve their goals.

Step 2: Discovering a Win Theme

As part of our approach, we also considered the business’s wider impact on society.

Through speaking with David, we learned that Kaizen had achieved a number of industry firsts, making them a true pioneer in the ticketing sector, and therefore particularly worthy of recognition.

We combined all the evidence, including a series of exceptional results, glowing testimonials from club officials, and first-class customer service and support to build strong entries and supporting materials. All to showcase Kaizen's achievements, to make them stand out against their peers in awards competitions, and score highly with the judges.

Kaizen Case Study image 2

Step 3: Getting Results

Kaizen quickly triumphed at multiple awards. Within 6 months, they were successful in winning a TITAN Business Award in the category of Product & Services – Sports, before scooping the Disruptor category at the Ticketing Business Awards, which has already opened up exciting new opportunities and partnerships.

Before going on to get shortlisted and win Bronze in the Football Business Awards, competing alongside the likes of The FA, Gatorade, and Premier League teams Manchester City and Liverpool FC.

“It’s becoming a habit! Thank you so much – this one was a huge step for us in adding credibility for some of the bigger clubs we're going after later this year. The underestimated bonus is the impact these have had on our team. It’s added a sense of pride to everyone’s work.”

David Lynam on Kaizen's win at the Ticketing Business Awards

We are delighted to be playing our part in Kaizen’s ongoing success story as they continue to evolve their pioneering software, move up the football league system and get all the recognition they truly deserve.

Share via

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *