personal brand strategy

Personal branding has become a vital tool for professionals, entrepreneurs, and creatives. It’s how you can continue to grow and find opportunities in this digital age. A way to create your personal brand is through a well-thought-out strategy, but what exactly is a personal branding strategy? Read on to find out.

What is personal branding?

A personal brand is how an individual wants to be seen and interpreted through their personality, skills, experience, and behaviour. It’s a way to distinguish yourself from the rest of the crows by showing what makes you unique. You can do this through your story, your views, and connecting with people who have a similar vision.

Why is a personal branding strategy important?

Ensuring you have a personal branding strategy is crucial for professional advancement and success. A personal branding strategy is a plan that helps you define, communicate, and sustain your personal brand. Here’s why it’s important:

Clarity and focus

A personal branding strategy provides clarity and focus and helps you understand and articulate your unique value proposition. By defining your goals, strengths, and target audience, it’s easier to create a cohesive story about who you are and what you offer.

Consistent messaging

Consistency is key when it comes to building a strong personal brand. It ensures you have uniform messaging across all platforms whether it’s on social media, your website, or at networking events. Consistent messaging reinforces your identity making you more reliable.

Measurable goals

As with anything, a strategy helps you measure and track your progress. By setting clear goals and objectives with key performance indicators (KPIs), you can assess if your efforts are working, and what you could change.

Targeted audience engagement

Knowing your audience (or intended audience) is the most crucial part of personal branding. Without it, how do you know who you’re talking to or what they want? Having a personal branding plan helps you tailor your approach to the right people.

Long-term success

A strategy ensures your personal brand isn’t just a short-term effort, it’s a long-term asset that can open up growth opportunities.  By continuously reflecting on your personal branding strategy, you can create a sustainable brand identity that supports your career goals over time.

Components of a personal branding strategy

A personal branding strategy is made up of certain components to help you navigate your personal branding easily.

Target audience

Before getting into the nitty gritty of your personal branding strategy, you need to know who your audience is. This could be industry peers, potential employers, clients, a specific community, or people with a specific need. Understanding your audience helps you tailor your message to their needs and interests.


Identifying your goals is one of the most important components of your personal branding strategy. It’s essentially the main reason you want to work on your personal brand. Your goals could be a range of things from building your business to getting a head start in your career as a student. The goals you choose will shape the narrative of your personal brand and will help in measuring the progress of your strategy.


Another key component of your personal branding strategy is the attributes. This involves deciding on the characteristics that make your personal brand unique. This could include tone of voice, visual style, values, mission, and more. Personal brand attributes are the essence of your brand.

Value proposition

Your value proposition is what sets you apart from others in your field. It’s the unique benefits you offer your audience and they should be made clear and concise. Your value proposition should be communicated effectively across all your platforms from your social media accounts to your website.


You need to be able to tell your story effectively in order to connect with your audience and build relationships. Your personal brand should reflect your story and experience through online content and in person. 

Visual identity

Your visual identity includes elements like your logo, colour scheme, typography, and overall style. These elements combined are an essential component of your personal branding strategy as they make you more recognisable.

Online presence

By optimising your online profiles, such as your social media accounts and website, and ensuring they all have professional, up-to-date, and consistent messaging, you ensure you have a cohesive online presence that is easily recognisable.

Content strategy

A content strategy within your personal branding strategy helps you showcase your expertise and provide value to your audience. This could include blog posts, videos, social media updates, podcasts, and more.

Want help with your personal branding strategy?

At August Awards, we offer personal branding services to help you grow in your career. If you’re a business leader, entrepreneur, or industry expert looking to fine-tune your personal brand, or start from scratch, get in touch with us for a free evaluation.

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