In this day and age, it’s more important than ever to stand out against your competitors. And nothing gives you an edge quite like an award. An award can solidify you as an expert in your field whilst helping you gain more customers and boost your growth.
What are company awards?
Company awards are formal recognitions given by independent organisations or industry groups to businesses or individuals to celebrate excellence, innovation, and significant achievements. Awards can cover a range of categories like business performance, product design, customer service, leadership, and many more depending on the industry.
Winning these awards boosts the reputation of the business or individual who has won the award and sets high standards within the industry.
Benefits of company awards
Company awards offer a variety of benefits, not just for the business, but for its employees too. Although there are very clear benefits to winning an award like beating your competitors, it can offer much more.
Boost the company’s reputation
Awards won, or even nominated for, can give you an edge and set your business apart from your competitors. They increase the awareness of your business whilst offering validation from an unbiased third party. Many businesses use their awards as a sales tool to prove they know what they’re talking about.
Cements credibility
If you’re a small business or start-up, winning awards can put you on the map. They can cement your credibility and show larger competitors that you’re gaining traction in the business. For more established companies, awards can mark milestones in your heritage, and prove that you’re still dynamic and innovative in the industry.
Boosts employee morale
Taking your team to an awards ceremony where they can dress up and relax with their colleagues is a great way to boost your employees’ morale. And if you win an award, it’s time to celebrate! An award solidifies the efforts that your employees have been putting in After all, it’s down to them that the award is in your hands. Most people enjoy being part of a recognised team, and it’s a surefire way to give them a boost to continue doing what they’re doing.
Free publicity
Industry awards are a valuable addition to your marketing toolbox. You get free publicity through the awards body’s website and social media as well as being recognised by those attending the awards ceremony.
Marketing opportunities
With the business environment being so competitive, having an extra form of marketing and promotion should be taken advantage of. By winning an award, you’re showing your audience and potential clients that you are a recognised expert at what you do. So, whether it’s through blog posts, social media posts, email blasts, or flyers, company awards are a great way to show off your achievements.
Networking
Business awards nights aren’t just about winning – although this is undoubtedly the main event. Awards nights are also incredible networking opportunities. What better place to meet some of the best players in the game than at an event that they’re all invited to? Company awards help you meet other business leaders that you can learn from or secure as an ally in the competitive business industry.
Attracting talent
A company’s success ultimately depends on its staff. So as a business, one of the best ways to find potential employees is to be recognised as a top player in your industry. When candidates see that your company is ranked as a great place to work or that it produces great results, you’ve made your business even more attractive to potential hires looking for the best next step in their careers.
Time to enter an award?
If you think it’s time to start entering awards for your industry, we can help. We offer a range of services to help you win awards from award entry writing to developing your awards strategy. Get in touch with our awards experts now to start the process.
