Phew, what a month August turned out to be.
We celebrated our 9th birthday as a business, Donna guest starred on the brilliant Unstoppable Mindset podcast with Michael Hingson, and we attended a very special Diary of a CEO event, all on top of continuing to support clients and our partners to get results in some of the best awards programmes in the world.
And we’re beyond proud to share that we’ve achieved a 100% win rate in August for our clients – testament to 9 years of hard work, and building a methodology that gets results.
Take a look at some of the highlights of the month…
Celebrating 9 Years of Recognition
In 2016, our founder Donna O’Toole launched August Recognition with a vision to help people reach their potential through the power of recognition.
What started with a bold idea has grown into a world-leading awards agency, supporting global brands, entrepreneurs, and purpose-driven leaders to gain the visibility and credibility they deserve.
From navigating Brexit, GDPR, and a global pandemic, to building a loyal client base and an international team, the road hasn’t always been easy, but it’s been worth every step.
To mark our 9th birthday, Donna sat down with our Sales and Partnership Manager Brooke to share how it all started, what she’s most proud of, and what’s next.
Donna’s is a story of resilience, purpose, and making an impact that lasts.
If you haven’t watched yet, you can watch the full episode now.
A Greener Future: Who Wins When You Win
As part of our ‘Who Wins When You Win’ Pledge, we planted 25 trees through our sustainability partner Evertreen this month, a small but mighty step towards a greener future.
Why do we do this? Because we believe that recognition should go beyond the awards stage and trophy. By celebrating success responsibly, we create positive change for people and the planet.
Together with our clients and partners, we’re celebrating our wins by:
- Offsetting carbon emissions
- Restoring biodiversity in deforested areas
- Supporting local communities and ecosystems
To every client and partner who’s championed us, thank you. You’re part of this impact too. And you can visit our recognition forest and see its impact here.
The Unstoppable Mindset Podcast with Michael Hingson
Ghost stories, linguistics, and industry-leading recognition strategy, are all topics you’ll find in Donna’s latest interview on the Unstoppable Mindset podcast with Michael Hingson.
From growing up in a castle to facing life-changing challenges, this conversation opens the door to the real journey behind the scenes of growing a global business, and reveals what it really takes to create a winning mindset in business.
You can listen to the podcast now, or watch on YouTube here;
Entrepreneurs Assemble!
We had the chance to attend the first-ever cinematic screening of a The Diary of a CEO episode at the Soho Hotel in London.
Featuring none other than Dent Global founder and August CEO, Daniel Priestley, alongside host Steven Bartlett, with guests Alex Hormozi, and Codie Sanchez debating the best ways to make it as an entrepreneur in 2025.
A hugely insightful episode, full of top tier insights, expert opinions and stories that inspire, they couldn’t have chosen a better episode to trial on the big screen! From how to build a business from scratch with a $1000, $10,000, or $100,000 budget, to how to create content from your frameworks, we came away feeling energised and ready to ramp up our content production.
So keep an eye on our socials as we put that advice into action…
Helping UK Customer Experience Awards Finalists Win
As proud partners of Awards International, we were thrilled to support the 2025 UK Customer Experience Awards finalists with a high-impact presentation advice webinar led by Donna.
Hosting webinars like this is one of our favourite things to do to support our partners and their finalists with free advice and guidance on how to approach a finalist presentation, what to include in your presentation and how to present with confidence and win judges’ hearts.
If you’re one of the finalists: congratulations on making it this far, and we wish you luck for the presentations and the ceremony in October!
And if you missed the webinar you can watch the replay here.
Looking Ahead: What’s Next?
August may have been an exciting month, but as we move into the Autumn and final third of the year, we look to maximise results as we head into awards ceremony season, and start planning for 2026.
From awards PR, to awards strategy creation, our awards teams are on a mission to help clients get the most of their award wins and carry that momentum into the new year.
In September, you’ll find us exhibiting at Ideas Fest, the UK’s ultimate festival for Founders and the ‘Glastonbury for business leaders.’
If you’re ready to start your recognition journey, click here to book your awards discovery call. And if you’re coming to Ideas Fest, come say hello – you’ll find us in the Dent Global Zone.
