Established in 2016, Bright&Brilliant is a dedicated coaching and development provider founded by experienced leadership coach Sarah Farmer. They offer inspirational and comprehensive programmes focused on developing essential self and people leadership skills, including confidence and emotional intelligence, to achieve standout results for leaders, teams, and their organisations.
Despite offering a powerful and proven training programme, Sarah sought to elevate not just her personal profile but her brand's reputation too. Her goal was to gain credible, high-level recognition for her coaching expertise, increase credibility within the industry and attract new, high-calibre clients.
Complete Awards Management to Achieve Goals
In July 2024, we started working with Sarah to strategically address her objectives through the power of awards.
To transform Bright&Brilliant’s credibility and market visibility, and gain Sarah personal recognition along the way, we executed a targeted and comprehensive three-part roadmap:
- Awards Strategy: We developed a tailored plan to identify the most relevant and prestigious award categories that aligned with Sarah’s coaching specialism and business goals.
- Awards Entry Writing: We crafted compelling, evidence-based narratives for the selected awards, ensuring the entries clearly articulated the positive impact and success of Bright&Brilliant's work.
- Entry Support Materials: We prepared a range of supporting documentation to strengthen the case and bring it to life, providing judges with clear proof of achievement.
Extensive Awards Success: Making a real mark on the coaching industry
Our approach delivered impressive results, dramatically raising the profile of both Sarah and the Bright&Brilliant brand with a total of four prestigious awards won in just 12 months:
- Silver Winner at the Best Business Women Awards in the Best Coach category for delivering meaningful, tangible results for her clients, as well as achieving bestseller status for her new book ‘Leader Unleashed’.
- Silver Winner at the National Business Women’s Awards in the Southern England Business Woman of the Year category for inspiring leaders to achieve limitless success through her innovative coaching programmes.
- Bronze Winner at the Stevies International Business Awards in the Woman of the Year category in recognition of her success empowering leaders to shine, boosting productivity and profits for teams, and sharing her expertise as keynote speaker at international conferences.
- Bronze Winner at the Stevies International Business Awards in the Company of the Year Business and Professional Services category for the way that Bright&Brilliant has transformed leadership by igniting self-belief, and being an industry changemaker.
These award wins have generated a clear and positive impact for Bright&Brilliant, leading to improved awareness within the industry and significant opportunities to attract new clients.
“I am buzzing…. on cloud 9. The feedback from the judges was delightful and developmental. Not bad for a kid who was told she'd come to nothing and go nowhere! Huge thank you to Donna O'Toole and the team at August Recognition for all your help, support and direction – you all rock.”
Sarah Farmer, Founder, Bright&Brilliant
Get Started on Your Awards Journey to Industry Recognition
Sarah Farmer’s truly inspirational story shows what can be achieved with a clear awards strategy and the help of our expert awards-writing team. We are ready to get you on the road to awards recognition so you can achieve similar success and be recognised on a global scale.
To learn more, simply book your free Awards Discovery call with us to learn how we can help you turn your achievements into award-winning results. Find out more by clicking here.
