Established in 1998, Chrysalis Courses is the UK’s largest not-for-profit counsellor training provider, specialising in counselling and hypnotherapy. Their core mission is to deliver the highest quality counselling to those in need, wherever they are and when they need it most.
Chrysalis Courses approached us in January 2025 with a clear aim: they wanted to gain greater trust within the wellbeing industry, step out into the light, and significantly increase their brand awareness.
Challenge & Solution: Strategic award entry management designed to get results
To help Chrysalis achieve their goals of increased brand presence and industry trust, we implemented a targeted, results-driven strategy focused on gaining valuable recognition.
Our collaboration involved a two-part action plan:
- Awards Strategy: Developing a focused strategy to identify the most impactful awards for their sector and objectives.
- Complete entry management: Crafting and submitting compelling entries and support materials to secure recognition for their work and dedication.
This focused approach was designed to position Chrysalis Courses as a leading, award-winning authority, directly supporting their aim to gain brand trust and awareness.
Awards Success
In 12 months, we’re super proud to have quickly delivered significant, measurable success for Chrysalis Courses by winning globally recognised awards including;
- Bronze Award at the Stevie International Business Award in the Company of the Year (Non Profit) category, an honour that provides a truly global platform for their achievements in removing barriers to becoming a counsellor, expanding their operations internationally, and delivering their courses from 30 UK venues – more than any other provider.
- Finalists at the Learning Excellence Awards in the Education, and Outstanding Course or Initiative for their outstanding impact on mental health provision.
These achievements have had a direct and indirect impact on their business, most notably resulting in greater brand recognition and overall awareness across the industry, successfully meeting their initial objectives.
“What a proud moment for me personally – today I had the honour to accept an International Business Award on behalf of my super team at Chrysalis Courses. It highlights the dedication that goes into our amazing company. A special shoutout to August Recognition who have made that difference by giving us the direction and advice to win this award.”
Ross Elliott, CEO, Chrysalis Courses
Inspired to Start Your Awards Journey?
If this story has inspired you to explore the world of awards for your business, and you would like to discover more, simply book your discovery call with our expert awards team by clicking here. We look forward to hearing from you and getting you on the road to recognition.
