Our mission, vision and values
We want to see a world where we support each other to make an impact, and where the people and the brands who are doing the right things are recognised for their achievements and given the platform they deserve to achieve even more.
That’s why we work with businesses, leaders and teams who are doing good things in business, and we promise to deliver the most impactful, insightful and inspiring awards services in the world.
We’re known for turning our clients into winners, both in awards and in business, leaving them feeling like champions and able to achieve their personal dreams.
When we work with clients from start to finish, 9/10 become winners, which is the highest success rate in our industry – this is also because we will assess your business before we work together to ensure we are the best fit for each other, and we can achieve the results you need.
Discover how our Mission, Vision and Values work together in perfect harmony to make our clients award-winners!
Who wins when you win?
We know how important it is for everyone to be recognised for their achievements, which creates a positive reward cycle, motivating and driving people forward in business and in life, giving them the confidence to achieve more and build a better future for themselves and others.
Aligning with the UN's Sustainable Development Goals (SDGs), our ‘Who wins when you win?' initiative supports projects that make a real difference. Every time that one of our clients wins an award, we plant a tree for them, building our Evergreen Recognition Forest, a growing tribute to success that also benefits the planet.
In addition, we are supporting businesses to flourish through the Help to Grow scheme from Enterprise Nation. Our entrepreneurial founder, Donna O'Toole, is offering her services as a volunteer mentor to help small and medium-sized businesses boost their performance, resilience and long-term growth.
Ensuring Ethical Practice
We take our duty of care to our clients and the industry seriously, ensuring we only submit award submissions of the highest integrity. This supports our unique and long-standing relationships with our partner awards organisers too. We are proud to be the chosen partner of the world's most prestigious awards programmes, but we are fully independent and treat all awards equally.
We only partner with awards organisers that we know to be legitimate and have an honest and fair judging process.
Honesty
We will always be 100% honest with you about your chances of success in an awards competition, and we appreciate your honesty during our processes too.
Of course, we can’t guarantee the result of your award submissions, but using our expertise and experience, we will always make sure you are entering the awards and categories you have the very best chance of winning.
If we don’t think a particular award is right for you, we will be honest and explain why it won’t work and suggest an alternative.
Client Confidentiality
Our client relationships are built on trust, and we maintain the confidentiality of all our clients. We will not share, mishandle or misuse any information provided to us to create your awards strategies, entries or presentations.
We have 5-star reviews, many testimonials and case studies we can share, so do explore our website and link up with us on LinkedIn.
If you would like to be introduced personally to one of our clients, please just let us know, and you can ask them what it’s like working with us!
Proudly Independent
We are an independent awards agency working across industries and sectors.
We support organisations to achieve recognition based on merit, evidence, and impact, in line with published award criteria. We do not provide competitive intelligence, inside information, or speculative advice about other organisations’ awards activity.
Awards are a public and independent process. Outcomes cannot be predicted, and we recommend recognition should never be pursued solely on the basis of outperforming a specific competitor.
We work with multiple organisations within the same industries and maintain strict internal boundaries to ensure fairness, confidentiality, and integrity. Members of our team also serve as awards judges and adhere to established judging ethics.
We provide clients with insight into their own performance and are developing transparent, public methodologies for industry-wide awards reporting based solely on verifiable public data.
Our aim is to help you achieve recognition that is credible, valuable and genuinely earned. The recognition you gain when you work with August stands up to scrutiny and builds long-term trust in your brand.
“Our aim is to help you achieve recognition that is credible, defensible, and genuinely earned. The recognition you gain when you work with August stands up to scrutiny and builds long-term trust in your brand.”
Donna O'Toole, Founder, August Recognition