How to Win Awards: What Judges Love (and What They Don’t)

Donna O'Toole, Chair of Judges, on stage at the UK Customer Experience Awards 2025 to present an award

Free 60 Minute Masterclass

How to Win Awards: What Judges Love
(and What They Don't)

Unlock the structure, strategy, and storytelling tactics that sets winners apart.

Thursday
5th March 2026

11:00am – 12:00pm GMT

What you'll learn

How to structure your entries to score high points

The winning format that makes judging easier, and how to avoid the red flags and clichés judges hate to read.

How to use evidence and storytelling to stand out

Discover how to bring your achievements to life in a way that’s both authentic and aligned to the scoring criteria.

Real-life examples of entries that judges LOVE

See how top entries are constructed, and the simple switches that turn ok entries into award-worthy winners.

This webinar is for you if…

  • You're a Founder or Entrepreneur looking to grow your profile for more opportunites
  • You're a Marketing leader who wants to know exactly how to enter awards to boost your marketing efforts
  • You want to get more clients, grow your team, raise investment or increase the value of your business
  • You want to know what high-growth companies are already doing when it comes to awards
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Winners' Words

  • I have always struggled with self promotion, but your guidance gave me the confidence to share my achievements. I am so proud to have been recognised for them and be able to say I am a multi-award-winning coach and mentor.
    Antoinette Oglethorpe Stevie Awards winner
    Antoinette oglethorpe
    Award-winning Coach
  • August have enabled us to win some of the most prestigious awards in the world.
    We can’t wait to continue our successful journey as we keep on innovating and setting industry standards.
    Lisa Wren and Donna O'Toole from August pose for a photo with Domenico D'Ambruoso from Sodexo Growth Academy (middle) at the 2025 Learning Awards Ceremony at the Grosvenor House Hotel, London.
    Domenico D'ambruoso
    Sodexo
  • A huge thank you to Donna for guiding us through such an inspiring session. All the insights that you shared were extremely valuable, and you have left a big group determined to find ways to go and get that recognition.
    Annalyz Fraser Samsung Europe
    Annalyz Fraser
    Samsung Europe

Just some of the awards we have helped our clients to have success in

Meet your host

Award-Winning Entrepreneur, Best-Selling Author, International Awards Judge

Award-winning entrepreneur and bestselling author, Donna O’Toole, is the founder of August Recognition – a top global awards agency and part of the Dent Global group, which helps entrepreneurs to stand out, scale up and make a positive impact in the world.

Named one of the world’s Top 25 Customer Experience Influencers and an award-winning national and international awards judge, Donna has helped hundreds of businesses from start-ups to FTSE 100 organisations, brands, entrepreneurs, and leaders across the world to raise their profile by achieving valuable awards and recognition for their achievements.

Donna is renowned for achieving an outstanding success rate in the most highly regarded awards such as The King’s Awards for Enterprise, and bestselling author of WIN! – the ultimate guide to winning awards.